Our Story

Co-founded by Mexican professional golfer Abraham Ancer and entrepreneur Aron Marquez, Flecha Azul is rooted in the bonds of friendship, love for Mexican culture, and living the American Dream. Ancer and Marquez strove to create an authentic, additive-free tequila like the ones they'd enjoyed back home.

In 2022, Ancer and Marquez approached actor, producer and businessman Mark Wahlberg to join the Flecha Azul Tequila team. Fueled by his belief in the co-founders and the quality craftsmanship behind the product, Mark proudly joined as a principal investor, actively supporting the brand's growth.

Meet the Founders

Co-founders and long time friends Aron Marquez and Abraham Ancer shared a strong passion for tequila. They wanted to create an elegant brand that honored their Mexican heritage and tasted incredible.

Marquez met Ancer while attending a PGA Tour Pro-Am Tournament. The two quickly became friends and began looking for opportunities to become business partners. Both Marquez and Ancer have a strong passion for their Mexican heritage and shared a passion for tequila. A few years later, the idea was born.

Introducing Flecha Azul Tequila—Crafted Authentically in Jalisco, Mexico. The name itself holds significance, the word “Flecha” translates to “arrow.” An arrow can only be shot and propelled forward when pulled backward. This concept defines Marquez’s and Ancer’s lives. Both rooted in humble beginnings, Marquez and Ancer are a true testament to the American Dream.

Marquez, who immigrated from Mexico, is now the CEO of an industry-leading oil company, Wildcat Oil Tools. Ancer, raised in Mexico, is currently ranked the #1 Mexican golfer in the world. Today, the two have pursued a passion for their Mexican heritage and undeniable love for tequila through Flecha Azul Tequila. Their tequila company is one of the few Mexican-owned, and authentically operated tequila brands in the world.

About Our Logo

We drew inspiration for our logo and branding from centuries of history and heritage rooted in Mexico and tequila. The logo is a reflection of the Mexican culture and symbolizes strength, pride, tradition, and perseverance.

The word “Flecha” translates to “arrow” in English. An arrow is a sign of perseverance; it can only move forward once the continued tension pulling back is released. To hit its target, the arrow must be aimed high. This holds true to the humble beginnings of our founders. Just like the arrow, they aimed high, despite all pullbacks to launch their paths to success. At the center of the Flecha Azul Tequila logo is an arrow.

The arrow is subtly placed inside of the symbol of strength, the coa. Used by Jimadores, highly-skilled Mexican farmers, the coa is a quintessential tool used to harvest the Pina (the core of Blue Weber Agave). Jimadores spend hours hand cutting each individual leaf from every plant. This process is both time and labor-intensive and requires incredible skill and strength to harvest the agave.

The word “Azul” translates to “Blue”, a nod to the quality of agave used in making the product. Made from 100% Blue Weber Agave, this ultra-premium product is made from the finest agave in the world. This can be seen in the color of the arrow within the logo, and the leaves that encircle the center.

Surrounding the arrow and coa are dozens of Blue Weber Agave leaves. The leaves are strategically placed to look like a burst of light behind the coa and arrow. A symbol of energy like the bright and vibrant culture of the people of Mexico. A symbol of life that the light gives to the fields of Jalisco, Mexico. A symbol of purity in that Flecha Azul Tequila is tequila in its most natural and truest form.

Handcrafted with 100% Estate Grown Blue Weber Agave, Flecha Azul Tequila is a testament to the time-honored artistry of a multi-generational, family-owned distillery. Flecha Azul Tequila is crafted with zero additives and only 3 ingredients: Blue Weber Agave, yeast, and volcanic water.